Embracer Group Forecasts Sales Drop in FY25

Embracer Group’s FY2024/25 (April 2024 – March 2025) saw a decrease in net sales across its PC/Console and Mobile Games segments. Here’s a breakdown of the key figures and factors:

Overall Financial Performance

  • Net Sales: Decreased by 18% to SEK 22.37 billion, compared to SEK 27.41 billion in the previous fiscal year.
  • Organic Growth: Despite the decrease in net sales, there was an organic growth of -9%.
  • Adjusted EBIT: Decreased by 33% to SEK 3.34 billion.
  • EBIT: Amounted to SEK 3.535 billion, compared to a loss of SEK 14.40 billion in the previous year.

Segment Performance

  • PC/Console Games:

* Net sales decreased by 27% to SEK 10.45 billion.
* Organic growth of -13%.

  • Mobile Games:

* Net sales decreased by 9% to SEK 5.36 billion.
* Organic growth of -1%.

  • Entertainment & Services:

* Net sales decreased by 7% to SEK 6.56 billion.
* Organic growth of -7%.

Q4 2024/25 Performance (January-March 2025)

  • Net Sales: Decreased by 6% to SEK 5.39 billion.
  • Organic Growth: 19%.
  • PC/Console Games: Net sales decreased by 2% to SEK 3.07 billion, but an increase of 22% organically.
  • Mobile Games: Net sales decreased by 31% to SEK 943 million, but an increase of 30% organically.
  • Entertainment & Services: Net sales increased by 9% to SEK 1.37 billion

Factors Influencing Performance

  • Divestments: The divestment of Saber and Gearbox impacted net sales growth.
  • Organic Growth: The company emphasizes organic growth in several segments, indicating underlying strength despite overall declines.
  • Kingdom Come: Deliverance II: This title performed well, driving PC/console games performance in Q4 2024/25.
  • User Acquisition: Substantial investments in user acquisition impacted the Adjusted EBIT contribution from the Mobile Games segment in Q4.
  • Spin-offs: The spin-off of Asmodee Group (Tabletop Games) also impacted the overall figures.

Q3 2024/25 Performance (October-December 2024)

  • Net Sales: Decreased by 3% to SEK 7.36 billion.
  • Organic Growth: 7%.
  • PC/Console Games: Net sales decreased by 23% to SEK 2.60 billion.
  • Mobile Games: Net sales increased by 2% to SEK 1.67 billion.
  • Entertainment & Services: Net sales increased by 19% to SEK 3.09 billion.

Embracer’s Transformation and Future Outlook

Embracer Group has been undergoing a significant transformation, including divestments and spin-offs, to optimize its business and unlock value.

  • Focus on Optimization: The company is dedicated to further optimizing its business.
  • Spin-offs: The divestment of Easybrain and the Asmodee spin-off have been completed. The Coffee Stain Group is also planned to be spun off.
  • Name Change: Embracer itself will be renamed “Fellowship Entertainment” after the Middle-earth IP.

Expectations for FY 2025/26

  • PC/Console Games: Expects a relatively stable Adjusted EBIT year-over-year in Q1 2025/26, with no significant new releases.
  • Mobile Games: Expects limited topline growth year-over-year on a pro forma basis, with a somewhat higher pro forma Adjusted EBIT contribution sequentially compared to Q4, driven by lower UAC relative to net sales.
  • Overall: Net sales are expected to be slightly above FY 2024/25, with both EBITDAC and Adjusted EBIT broadly in line with FY 2024/25.

Conclusion: Navigating Transformation Amidst Market Dynamics

Embracer Group’s FY2024/25 was marked by declining net sales in its PC/Console and Mobile Games segments, reflecting broader challenges and strategic shifts within the company. While the top-line figures indicate a contraction, the underlying organic growth in certain areas suggests resilience and potential for future recovery. The decrease in net sales for both PC/Console and Mobile Games highlights the challenges Embracer faced in the fiscal year. The PC/Console segment, despite its decline, showed pockets of strength with specific titles driving performance. The Mobile Games segment, while also experiencing a decrease, demonstrated some stability. The group’s strategic focus on optimizing its operations through divestments and spin-offs, such as the successful separation of Asmodee, is aimed at streamlining its structure and enhancing long-term value. The expected spin-off of Coffee Stain Group and the subsequent rebranding to “Fellowship Entertainment” underscores a forward-looking approach to capitalize on key intellectual properties and market opportunities.

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