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Side Expands its Global Reach with a New Studio in São Paulo
Introduction: A Global Leader in Gaming Services
Side, a leading global gaming services company, has recently unveiled its new studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion across the Americas. Side has established itself as a key player in the gaming industry, providing comprehensive technical and creative solutions to numerous developers and publishers worldwide. With a history rooted in Japan and a presence that spans over 40 studios in 15 countries, Side’s continued growth reflects its commitment to innovation, quality, and customer satisfaction. This expansion into São Paulo demonstrates Side’s dedication to supporting the ever-growing global gaming market by offering localized and specialized services.
The Strategic Importance of São Paulo
São Paulo is not only the largest city in Brazil, but it is also a vibrant hub for technology, creativity, and business, making it a strategic location for Side’s new studio. The city boasts a thriving gaming community and a wealth of local talent, making it an ideal base for serving both regional and international clients.
Key Factors Influencing the Decision
Comprehensive Suite of Gaming Services
Side offers a wide range of services designed to support game developers throughout the entire development lifecycle. These services include:
Core Service Offerings
- Game Development: Side assists with all aspects of game creation, from initial concept to final production, offering expertise in coding, design, and project management.
- Art Production: The company provides high-quality art services, including character design, environment art, and visual effects, ensuring that games are visually stunning and immersive.
- Audio Production: Side specializes in creating captivating audio experiences, with services such as sound design, music composition, voice-over recording, and localization.
- Quality Assurance: Rigorous testing and quality assurance processes are implemented to ensure that games are bug-free, polished, and ready for release.
- Localization: Side adapts games to different languages and cultures, ensuring that they resonate with players around the world, with services including translation, dubbing, and cultural adaptation.
- Player Support: Comprehensive player support services are offered to enhance player satisfaction and engagement, including customer service, community management, and data analysis.
- Community Management: Side assists in building and managing online communities around games, fostering player interaction and gathering valuable feedback.
- Datasets: The company provides data collection and analysis services to help developers understand player behavior and optimize game design.
The Importance of Audio Services
Audio services are a critical component of Side’s offerings, with a focus on delivering high-quality audio production and localization. As the gaming industry becomes increasingly global, the ability to create culturally relevant and immersive audio experiences is more important than ever.
Enhanced Audio Capabilities
- Native Language Solutions: Side offers native language solutions to ensure that games resonate with local audiences, with studios in key markets such as Paris, London, Shanghai, and Los Angeles.
- Dialogue Management: The company provides comprehensive dialogue management services, including casting, talent negotiation, studio recording, performance direction, and post-production.
- Audio Localization: Side adapts audio content to different languages and cultures, ensuring that games are accessible and enjoyable to players around the world.
Recent Expansions and Rebranding
Side has been actively expanding its global footprint in recent years, with new studios opening in strategic locations around the world. In 2023, Side opened new studios in Paris and Tokyo, further enhancing its ability to provide localized services to game developers. In March 2025, Pole To Win International (PTW) rebranded as Side, uniting its subsidiaries under a single brand name. This rebranding reflects the company’s commitment to providing innovative, tailored solutions to partners worldwide.
Strategic Growth and Unification
- Paris Studio: The Paris studio focuses on native French localization and audio services, supporting the local and international games industry.
- Tokyo Studio: The Tokyo studio focuses on Japanese original dialogue for games, as well as dubbing for foreign content producers.
- Rebranding: The rebranding of PTW to Side symbolizes the company’s unified vision and commitment to delivering exceptional gaming experiences.
The Impact of Technology and Innovation
Side is committed to driving innovation in the gaming industry, leveraging technology and human ingenuity to create unforgettable gaming experiences. The company’s focus on research and development ensures that it remains at the forefront of technological advancements.
Key Technological Initiatives
- Cutting-Edge Interactive Media: Side works on the cutting edge of interactive media, providing audio services for the global entertainment market.
- State-of-the-Art Studios: The company operates state-of-the-art studios around the world, equipped with the latest technology and resources.
- Technical and Creative Expertise: Side’s team of technical and creative experts is dedicated to developing the truest interpretation of each client’s vision.
Commitment to Quality and Client Satisfaction
Side is dedicated to delivering exceptional gaming experiences, with a strong emphasis on quality, integrity, and excellence. The company works closely with its clients to understand their needs and deliver tailored solutions that exceed expectations.
Quality-Focused Approach
- Award-Winning Services: Side has received numerous industry awards for its high-quality services, demonstrating its commitment to excellence.
- Experienced Team: The company’s team of experienced professionals is passionate about gaming and dedicated to delivering the best possible results.
- Client Empowerment: Side empowers its clients by providing them with the tools and resources they need to succeed in the competitive gaming market.
Looking Ahead: Future Opportunities in São Paulo
Side’s new studio in São Paulo represents a significant investment in the future of the gaming industry in Latin America. The company is committed to building strong relationships with local developers, fostering talent, and driving innovation.
Future Objectives
- Expanding Local Partnerships: Side aims to collaborate with local game developers to create innovative and culturally relevant gaming experiences.
- Talent Development: The company is dedicated to fostering talent in São Paulo, offering training and mentorship opportunities to aspiring game developers.
- Driving Innovation: Side will continue to invest in research and development, ensuring that its services remain at the forefront of technological advancements.
Conclusion: A Promising Future in São Paulo
The launch of Side’s new studio in São Paulo is a testament to the company’s vision, commitment, and strategic approach to growth. By establishing a presence in this vibrant and dynamic city, Side is well-positioned to support the evolving needs of the global gaming market and contribute to the continued success of the industry. With a comprehensive suite of services, a focus on innovation, and a dedication to quality, Side is poised to make a significant impact on the gaming landscape in São Paulo and beyond.