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Turborilla Appoints John Wright as CEO: A New Chapter for the Mobile Gaming Studio
Introduction: A Shift in Leadership
In June 2025, Turborilla AB, an independent gaming studio based in Umeå, Sweden, announced the appointment of John Wright as its new Chief Executive Officer (CEO). This decision signals a significant move for the company, indicating its ambition to further innovate and expand its presence in the competitive mobile gaming market. Wright’s extensive background in the industry, coupled with Turborilla’s established reputation, sets the stage for an exciting new phase for the studio.
Background: Turborilla – A Foundation of Action Sports Gaming
Founded in 2009, Turborilla has carved a niche for itself in the mobile gaming world by focusing on physics-based racing games that resonate with action sports enthusiasts. The studio is best known for its *Mad Skills Motocross* and *Mad Skills BMX* franchises, which have collectively garnered over 200 million downloads. Turborilla’s games are designed to challenge players while capturing the essence and culture of action sports. The company’s dedication to creating engaging and immersive experiences has solidified its position as a leading developer in the mobile gaming space.
Turborilla’s core principles, as stated by founder Tobias Andersson, are “Come As You Are,” “We Have Your Back,” and “Ship It.” These values reflect a commitment to fostering a supportive and innovative work environment, encouraging employees to bring their authentic selves to the workplace, collaborate effectively, and focus on delivering high-quality products.
John Wright: A Profile of the New CEO
John Wright brings nearly 15 years of experience in the gaming industry to his new role at Turborilla. Prior to joining Turborilla, Wright served as the Vice President of Mobile Games at Kwalee, where he played a crucial role in scaling the company to over one billion lifetime downloads. His leadership at Kwalee involved managing a global team of 180 employees, demonstrating his ability to lead large and diverse teams effectively.
Before his tenure at Kwalee, Wright held a founding leadership position at Luna Labs as Vice President of Operations. He was instrumental in driving Luna Labs’ acquisition by Unity and led the post-merger integration efforts to align teams and technology. This experience showcases his expertise in navigating complex organizational changes and ensuring smooth transitions.
In 2024, Wright’s contributions to the gaming industry were recognized with a TIGA Award nomination for Outstanding Leadership. He also serves as a strategic advisor to several gaming companies, providing guidance on growth and product strategy. Wright’s diverse background and proven leadership capabilities make him well-suited to lead Turborilla into its next phase of growth.
Wright’s Vision for Turborilla
Upon his appointment, John Wright expressed his enthusiasm for leading Turborilla into its next chapter. He thanked Tobias Andersson and the board for their trust and emphasized his commitment to growing the *Mad Skills* brand, strengthening publishing partnerships, and creating new experiences that engage players worldwide. Wright’s vision involves doubling down on the elements that fans love about Turborilla’s games while also exploring new avenues for innovation and expansion.
Wright’s statement underscores his understanding of Turborilla’s strengths and his determination to build upon the company’s existing foundation. By focusing on the *Mad Skills* brand, he aims to leverage the franchise’s popularity and loyal fan base to drive further growth. Strengthening publishing partnerships will enable Turborilla to reach a wider audience and expand its global presence. Additionally, Wright’s commitment to creating new experiences suggests that Turborilla will continue to innovate and develop fresh content to keep players engaged and attract new users.
Tobias Andersson’s Perspective
Turborilla founder and former CEO Tobias Andersson expressed his confidence in John Wright’s ability to lead the company to new heights. Andersson highlighted Wright’s wealth of leadership experience and bold vision for the future, emphasizing that Wright champions Turborilla’s guiding principles. Andersson’s decision to step back into a board member position reflects his trust in Wright’s capabilities and his belief that Wright is the right person to guide Turborilla into its next phase of growth.
Andersson’s endorsement of Wright underscores the significance of this leadership transition. By entrusting the CEO role to Wright, Andersson signals his confidence in Wright’s ability to uphold Turborilla’s values and drive the company forward. Andersson’s continued involvement as a board member will provide valuable guidance and support to Wright, ensuring a smooth transition and continuity of vision.
Implications for Turborilla
The appointment of John Wright as CEO has several significant implications for Turborilla:
- Enhanced Leadership: Wright’s extensive experience in the gaming industry and his proven leadership capabilities will strengthen Turborilla’s leadership team. His expertise in scaling mobile gaming companies, managing global teams, and driving strategic growth will be invaluable as Turborilla seeks to expand its market presence and develop new products.
- Strategic Growth: Wright’s vision for growing the *Mad Skills* brand, strengthening publishing partnerships, and creating new experiences aligns with Turborilla’s growth objectives. His strategic guidance will help Turborilla identify new opportunities for expansion and capitalize on emerging trends in the mobile gaming market.
- Innovation and Development: Wright’s commitment to creating new experiences suggests that Turborilla will continue to invest in innovation and development. This will enable the company to stay ahead of the competition and deliver cutting-edge games that appeal to a broad audience.
- Organizational Alignment: Wright’s experience in leading post-merger integrations demonstrates his ability to align teams and technology. This will be crucial as Turborilla continues to grow and evolve, ensuring that all departments are working together effectively to achieve common goals.
- Global Expansion: Wright’s background in managing global teams and his experience in international markets will support Turborilla’s efforts to expand its global presence. His insights into different markets and cultures will help Turborilla tailor its products and marketing strategies to appeal to a wider audience.
Broader Industry Impact
The appointment of John Wright as CEO of Turborilla also has implications for the broader gaming industry. It reflects the increasing importance of mobile gaming as a key growth driver and the need for experienced leaders to guide companies in this dynamic market. Wright’s appointment highlights the value of leadership experience, strategic vision, and a deep understanding of the gaming industry.
Conclusion: A Promising Future
The appointment of John Wright as CEO marks a new chapter for Turborilla AB. With Wright’s leadership, Turborilla is well-positioned to continue its success in the mobile gaming market. His experience, vision, and commitment to innovation will drive Turborilla forward, ensuring that it remains a leading developer of action sports games.
A New Era of Gaming Excellence
As Turborilla embarks on this new era, the company’s focus on its core principles, combined with Wright’s strategic guidance, promises a future filled with gaming excellence. The *Mad Skills* franchise is set to reach new heights, and the creation of new and engaging experiences will captivate players around the world.